The investment prospects of water parks are the most concerned issue, how to quickly recover costs and achieve profitability. The size of the investment can be determined in accordance with its own and local market conditions.
Overview: The investment cost of a water park can be roughly divided into the following major blocks
1. Site cost and civil construction cost
Water park site costs and civil construction costs account for the largest proportion of water park investment, usually accounting for more than one-half of the total investment, of which the ratio of civil construction costs to water park equipment costs is about 1.8:1.
2. Water park equipment
The cost of water park equipment is also the main cost of water park construction, accounting for second only to site civil construction, including water slides, wave-making equipment, water playing equipment and other supporting facilities.
3. Operating costs
Operating costs include labor, advertising, services and other costs, and operating planning can be adjusted by itself. Advantages of water park investment prospects: comparison between water parks and land amusement parks
3.1. The construction period is short and the payback period is short. In the summer, water parks across the country have basically presented the scene of “a crowd of people and dumplings in the water” during the operation period. The construction period of water parks usually only takes 6 months to 1 year and a half (depending on the production situation of the cooperative water park equipment manufacturers, the climate environment of each region, and the size of the project). If the planning and design are proper, under normal operating conditions, the cost can be recovered in the first one or two years, and the third year will enter a profitable period. Some water parks with very good operating conditions began to realize cost-recovery and profitability in the first year. The water park, which has always been in a state of non-return, has a direct relationship with its investment planning.
3.2. Low investment, only 1/3 of land theme parks
The investment cost of a water park is about one third of that of a general theme park (land park). On the contrary, the entrance fee is higher or the same level as that of a land park. Successful case: Guangzhou Changlong Water Park: In 2009, there were 1.8 million visitors to the park. In 2011, the number of visitors to the park exceeded 1.9 million. In 2013, the total number of visitors to the park reached more than 2.1 million. It is reported that in 2009, the revenue of Changlong Water Park has reached 360 million yuan, the pre-tax profit is 210 million yuan, and the rate of return is as high as 58%. In addition to Changlong, the Xi’an Dibis Water Park and Henan Happy Land Water Park built by Lvqin Amusement Park have also achieved great success. Among them, Dibis Water Park is as famous as Changlong Water Park. , There is Dibis” in the north.
3.3. Drive the local economy
As a new theme park, water parks can be integrated with other tourism resources, which can greatly promote the development of tourism in a region, so they are valued and supported by government departments. As a core project, the water park can integrate comprehensive real estate projects such as hotels, shopping malls, and high-end residential areas in the surrounding areas to integrate and develop the regional economy, drive the vitality of the surrounding areas and increase their added value; at the same time, more than one million people visit each year. High consumer groups not only form a strong business platform, so that developers see huge benefits, but also help increase the local employment rate.
Elements: Water parks want to make a profit and return to the cost, which is directly related to the preliminary planning, design and construction. Then how to rationally plan the water park naturally becomes the core point, mainly from the following directions:
A. After obtaining the stage results of market and resource research on the proposed project, and preliminary research on the project strategy and investment control opinions, the construction plan design of the project should be carried out.
B. During the construction plan design process, the work described in other chapters of this book should continue to deepen and strengthen the communication with the construction plan design, so that the project not only meets the requirements of laws and regulations, but also works as far as possible in terms of engineering and finance. , Fully realize the project goal.
C. The construction plan design is an important part of the feasibility study of the project, and has the effect of connecting the past
(1) On the basis of market and resource research, conduct in-depth research and propose engineering and technical solutions to achieve project goals and project strategies.
(2) Provide conditions for follow-up analysis work such as investment estimation, project financing, cost analysis and financial evaluation.
(3) Technical and economic comparisons carried out repeatedly in the design of the construction plan, while gradually improving the design plan, realizing project optimization.
(4) Provide a comprehensive basic plan and basis for the preliminary design of the project.
(5) It is conducive to the brewing or preparation of the work (fund raising, technology trade, design, equipment and material ordering, construction and installation, etc.) in the project implementation phase.
Water park investment prospects Water park design process:
1. Investment planning
That is to study the tourism market, social economy, competitors, etc. of the project site, and determine the market positioning of the project. According to the principle of optimal return on investment, determine the reasonable investment quota of the project and the investment ratio of each functional module. The core is that good steel is used on the cutting edge, and funds are used well under a certain investment quota to shape the attractiveness of the project. The same project investment, the stronger the attractiveness, the higher the value.
2. Brand planning
That is, according to investment planning ideas, implement market positioning and create attractiveness, determine the project brand strategy and competitive strategy. The core is to lock the target consumer groups, identify customer needs, from the perspective of the future marketing of the project, carry out entertainment creativity, plan the highlights and selling points of the project, and build a unique tourist experience during the project play process. This is the key to creating project characteristics and differentiation.
3. Design planning
That is, transition to design and implementation in accordance with the ideas of investment planning and brand planning. Around the project characteristics and differentiation, the overall organization and deepening of the design content. The core is to put forward planning ideas, determine construction content and functional zoning, select architectural styles, cultural themes, water park equipment, and analyze feasibility to provide control technical indicators requirements or guidance for key domain functional areas for subsequent design.
4. Overall planning and scheme design
Express the construction content and layout of the project through the overall planning and design drawings, and determine the spatial position relationship of each functional area of the project and its connection with the outside. Put forward the main landmark building modeling plan and the important node landscape plan, and point out the key points of the design, and rationally arrange the water park equipment.
5. Preliminary design
According to the overall planning and design drawings, the specific design links of the partitions are further deepened, the key contents of entertainment creativity and core projects are refined, and the technical solutions and main parameters are determined.
6. Construction drawing design
The preparation of detailed general drawings, detailed drawings by professions, and construction estimates, expressing the specific dimensions, materials, methods and other technical requirements of each detail, the goal is to be able to guide the construction of various professions. Note: I want to remind everyone that the above content is for reference only. The specific operating time of the water park must be based on the specific situation. It cannot be used mechanically!