At present, children’s commerce is a magic weapon for attracting gold. A variety of indoor children’s amusement parks seize opportunities in first-tier cities. If you want to stand out in these indoor children’s amusement parks, you must adopt effective means of transformation and start a path of transformation and upgrading. .
1. Scale
With the gradual saturation of the children’s amusement market, the projects of indoor children’s amusement parks will continue to increase, and the scale will continue to expand. The living space of small indoor children’s amusement parks will continue to be compressed because of the need to accelerate the pace of transformation and upgrading.
2. Home entertainment
Indoor children’s amusement park is not only a playground for children, but also a place for family entertainment in the future. In their free time, parents take their children to the indoor children’s amusement park, which has become a normal holiday activity for many families. The lottery area can keep both parents and children at the same time.
Three, branding
The survival of the fittest in indoor children’s amusement parks is the natural law of social development. As the number of indoor children’s amusement parks continues to increase, competition is intensifying. Is the indoor children’s amusement park project new and interesting? How is the service? Can it attract the attention of parents and children? Consumers can’t spend too much time to understand you, so brand and reputation are particularly important.
Fourth, specialization
To solve the problem of homogenization of indoor children’s amusement parks, indoor children’s amusement parks will gradually form brand characteristics, and dig deep in business models, projects, and activities to cultivate brand loyalty.
The operation and development of children’s playgrounds is facing a bottleneck, and transformation and upgrading are imperative. From which angle to cut in to break through and reform the status quo of the industry is an issue that many industry players urgently need to understand, especially after visiting many indoor children’s amusement parks and discussing with some operators, I hope to give the industry a little bit of help. Or inspired.
