Four Strategies You Must Know About Indoor Park Management

Table of Contents

What is an indoor park? Indoor parks are more of these types of parks that are integrated with commerce and serve business circles and communities. The main customers are family, parent-child customers. According to research, the main population of indoor parks are children aged 2-18 and their parents.

In other words, most of the tourists facing the park are families as a unit, with children’s needs as the leading factor, and a group of tourists composed of multiple age groups.

As an operator, how do you manage the park?

1. Clear market positioning and rational allocation of resources

Specific analysis is made for customer groups of different age groups, such as families, children, and young people. The clearer the market segment, the higher the efficiency of operation and investment.

Generally speaking, parents need to grasp the growth of their children’s knowledge, understanding of the outside world, and mental health. Park operators must combine the rigid things in these two tracks with the flexible things of their own products, as much as possible to turn flexible into rigid, increase user stickiness, and turn one-time consumption into continuous needs.

2. Unique product content

At present, the current situation of small and medium parks has serious homogeneity of content, similar styles, and lack of uniqueness and competitiveness. In this case, unique product content has become the key to improving core competitiveness.

In terms of product composition, for indoor parks, 40% is hardware, which is the carrier and means of park operation, and 60% is software. This software refers to activities or others. In addition to the introduction of novel products and equipment, the operator is also indispensable for publicity and promotion. Only by fully combining the two and adding added value to the equipment can the content of this product be unique.

3. Emotional operation strategy

The operation of indoor parks takes a long time, and the key to being different in the operation process is to grasp emotions. On the one hand, employees should establish emotional connections with customers, provide high-quality services, and make customers feel at home; on the other hand, create a parent-child play atmosphere to create an irreplaceable emotional memory for the family in this place, which can be felt by the family together. Happiness, or the time spent there is no substitute for him elsewhere. Only with emotional links can the paradise be sustainable and long-lasting.

Fourth, the marketing strategy that emphasizes double rate

The double rate is the penetration rate and the revisit rate. In terms of marketing, the first is the penetration rate, and the second is the revisit rate. Markets with a radiation range of several kilometers or tens of kilometers around the park are all potential customers. General organization products have a penetration rate of 5% to 8%. If it can achieve 40% to 50%, this is what the park management needs to pay attention to. Permeability. The second revisit rate can be achieved by customers coming once a week or once a month, connecting products, services and marketing to each other, which is both personalized and standardized.

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Kevin Lyu
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